Challenges in Managing Talent - Part II Assignment

Challenges in Managing Talent - Part II - Assignment Example It is therefore very important that even if changes will take place, stakeholders will always plan into the long term rather than looking at only immediate needs of the organization. Dear friend, indeed all areas of your presentation are very discerning. However, one area I would like to emphasize on most has to do with the implication for changes to talent management functions within the organization. I have a very strong personal feeling that whatever the outcome with the changes turns to be depends on what goes into the implementation of the change. It was therefore very refreshing to read that you share this same opinion. Based on what has been studied in literature, quote (year) posited that there is nothing like an outright right or wrong change to talent management functions. This is because there are times that changes will certainly be required to fill vacant positions. With this assertion in mind, I will base on personal experience from my workplace where changes at the finance department failed but that at the public relations succeeded to state that, where there is poor planning for changes, the implications are always

John Steinbeck Essay Example for Free

John Steinbeck Essay Introduction The American dream was created by James Truslow Adams in 1931, James Truslow Adams believed that the American dream was of a land in which life should be better and richer and fuller for everyone, with opportunities for each according to ability or achievement, the American dream was targeted at poor people who wanted to have a better future, some of the things that might be in the American dream is to have a house with a nice family. In the book Of Mice and Men. The American Dream is everyone has a dream to strive for the better things in life. The poor men and women wish to be their own bosses, and actually have stability in their lives, the poor wanted to have there own homes and have a nice family. But in the 1930s there werent many or even any jobs available for the average everyday people of America. The American dream was for everyone to have a dream, the dream was created in the 1930s America, and the great depression was caused by the Wall Street crash, because of the crash many people had lost there jobs and were unemployed, any money that would have been saved in there banks, it wasnt possible for them to take it out because of the wall street crash, the entire banking system had collapsed and a huge number of banks went bust. There where many people staving and illnesses started to flood through out America. The only jobs that people could get where at ranches so there where many migrant farmers going to farm to farm trying to find a job, it was very competitive for them to get a job because every one wanted to make money so the could fill them selfs in the time of the great depression there was a big drought which caused a lot of farms to dry up. All the useable ranches where you could actually get some crops out of where in California. Many rich people had ranches in California so every one whos ranches where dried out and couldnt be used they would go to California, but not every one would have got a place because of the overcrowdings. In the story of mice and men the two men are also migrant farmers and are in need of a job at a ranch, this is how the of mice and men is linked to the great depression. George and Lennie. The relationship between George and Lennie is like a father and son relation ship, in the story lennie is represented like a child because of his disabilities and how he acts. In the story George is always telling off lennie for any thing bad which he does, a quote to represent George telling off lennie is, Aw, lennie George put his hand on Lennies shoulder , I aint taking it for meanness. This is showing two things one which is that hes telling off lennie for something bad what he has done and that at the time of telling him off hes actually being nice and saying he doesnt do it for meanness, just like a father would do. Lennie treats George like a father by always listening to him, in the story lennie mimics Georges moves, a quote showing this is, Lennie, who had been watching, imitated George exactly. He pushed himself back, drew up his knees, embraced them, and looked over to George to see whether he had it just right. This shows that George treats Lennie in a father perspective and thinks of him as a role model. George also gets Frustrated over Lennie when he doesnt listen and does bad stuff a quote showing this is, But not us! An why? Because because I got you to look after me and you got me to look after you. This is showing that if he didnt have to look after Lennie he would have a better life and George could go to a cat house when ever he wanted to and spend all his money unlike now when he has to save it up for the both of them and try and fulfil there dream as best as possible. Why George keeps Lennie around is because he doesnt want to be lonely and live his life like all the other migrant farmers which go to cat houses and spend there earned money on useless money, a quote showing this is, they come to a ranch an work up a stake and then go into town and blow their stake, and the next thing you know theyre pounding their tail on some other ranch. The quote is showing that other migrant farmers spend all there earning but George has a reason to earn money, the reason being lennie. George likes to have lennie around a quote showing this is. its a lot nicer to go around with a guy you know. The quote was when George was talking to slim and took out his feelings. George and Lennies dream is to have a house and land and to have many farm animals especially lennie he is really interested in having lots of rabbits to tend and chickens, a quote to show this dream is All kins a vegetables in the garden, and if we want a little whisky we can sell a few eggs or something, or some milk. Wed jus live there. Wed belong there. There wouldnt be no more runnin round the country and gettin fed by a Jap cook. This quote shows that George and lennie want to be free to have what they want when they want, there is no hustle of doing anything they can grow fresh vegetables on the land run around on the fields enjoying themselves and lennie can tend the rabbits which he would be pleased about. As this would be relevant to the 1930s migrant farmers, George and lennie were alone and didnt have any one to talk to and were quite lonely, a quote to show this is but not us! Because.. because I got you to look after me , and you got me to look after you and thats why this quote shows that George and lennie were together to look after each other referring to the 1930s many people didnt travel together and didnt have the right people to go to if something happened in their lives, referring to the book of mice and men George is always looking after lennie and having to care and see what he is doing where ever he goes, George is a good parent to a lennie he sometimes can get frustrated with lennie but at the same time he doest want to be lonely as he keeps him company. And the interactions he makes towards lennie to make him understand what he is doing. George and Lennies dream didnt succeed because Lennie was getting into to much trouble, like the time in weed when he started to feel that girls dress, a quote showing the time when Lennie got in trouble was, well, he seen this girl in a red dress. Dumb bastard like he is, he wants to touch ever thing he likes. Just wants to feel it. This quote shows George getting into trouble because he of his child like behaviour.

Anne Sullivan: A Woman of Strong Conscience :: Essays Papers

Anne Sullivan: A Woman of Strong Conscience When I think of powerful women from the past, Anne Sullivan is one of the first women to pop into my mind. Anne Sullivan was born on April 14, 1866 in Massachusetts. Her real name is Joanna, but she was called Anne throughout her life. When Anne was still young she suffered from a serious illness that left her nearly blind. Anne’s mother died when Anne was only eight and her father left Anne and her two siblings two years later. The children were then placed into an almshouse to be cared for. After a lonely and miserable couple of years, Anne had a surgery that restored some of her sight. With the regain of some sight, Anne felt revived and decided to move on to Tuscumbia, Alabama where she would become the governess of a six-year old girl named Helen Keller. It was through caring for this six-year old girl, Helen, that shaped Anne Sullivan into a woman of conscience. When Anne first met Helen Keller, she was blind, deaf, and mute since she was 19 months old. Helen was left undisciplined, ill tempered, and neglected with no contact with the outer world. Anne’s difficult job was to tame Helen. Helen screamed, bit, hit, and kicked Anne, but Anne, faithfully, never gave up. Anne Sullivan displayed the virtues of fortitude, compassion, and most importantly patience while caring for Helen. Anne had a respect for life that gave her the belief that all humans were created in the image of God, and WE ALL ARE GOOD. Anne Sullivan treated Helen with equality, just as Jesus cured the lepers when the rest of the community cast them out of society. Helen constantly challenged Anne to find new ways to make her learn. Anne constantly challenged Helen by not allowing her to give up and to be there to support Helen. After communicating by spelling the name of objects into Helen’s hands and then allowing Helen to feel the object and repeated spelling it, Helen finally discovered the connection. Anne Sullivan’s persistence and determination is what made her a perfect role model to us all. Anne Sullivan contributed so much to society. After the miraculous rescue of Helen Keller, Anne continued to go through college with Helen and sign the lectures into Helen’s hands.

Unilever in Brazil

The Importance for cleanliness and to make clothes smell good has lead to growing penetration of the detergent powder portrays a cultural influence on the consumers buying behavior. The various reasons that the consumers mentioned for using detergent powder is described in Exhibit . Attribute Importance, Brand Positioning, And Consumer Expectations In the North East Exhibit 1 Source: – Milliner Research Cleanliness which has a 24% Importance helps to determine the motivation of the consumers; they believe that cleanliness Is part of their social status; It also caters to heir need for being part of the society.Only 28% household own a washing machine and the rest 72% household†s washing attitude (behavior) is to scrub the clothes with laundry soap and then add bleach to remove tough stains and only add a little detergent powder at the end to make the clothes smell good. So their perception about detergent powder Is that It Is only for good smell. In the EN, people consid er washing clothes as more of a leisure activity because the activity is generally taken up outdoors (physical environment), in the nearby ponds where people can socialize amongst each other.This is an Important aspect of the culture of EN, which differentiates it from the people of SE. As the social needs (Moscow†s hierarchy of needs theory) of the people are reflected in cloth-washing activity. The influences of mother in the decision making process is substantial in the case of detergents(FMC). Moreover the frequency of washing clothes is higher as they believe that cleanliness of clothes reflect on the responsibility taking behavior of the mother. Low income consumers were attached to boxes and regarded anything else as good for only second-rate products.Mom is positioned specifically to be used in gashing machine which shows that it is targeted for the people belonging to a higher social class. Southeast Region: The lifestyle of people of this region is better than EN whi ch is evident from the 67% of households owning a washing machine. The washing attitude Is more using a machine than hand wash. Hence the consumption of detergent powder Is more as against EN. Their learning from the washing experience is that hard stains are not cleaned in a washing machine in spite of using the most expensive Ana Test product. So teen need to use laundry soaps Tort cleaning ten tough stains on collars.This behavior has led to an 88. % penetration of laundry soaps. Players and brands in Brazil and their strategy: Milliner is the leading player in the detergents industry with a market share of 81%, with the detergent division in the cash-cow phase (as outlined in the BCC growth-market share matrix), helping the company generate funds to fuel the growth of its upcoming segments of home-care and personal-care products, which were still at a nascent stage. The market structure could be considered as a duopoly, with Milliner and P&G as the major players in the organized market.The market has been broadly categorized into the detergent odder and the laundry soap segments. The former is predominantly used in the SE part, while people in the EN used it in little quantity to make the fabric smell good. Hence, the growth of this segment was comparatively higher (stood at 17% against 6% for laundry soaps). The entry barriers were quite high for the detergent powder segment because of high investment in terms of the capital outlay, as sophisticated processes and machines were used in the manufacturing process.At 75%, Milliner†s share of the EN detergent market is below its national average as against P&Gs market share which is slightly above its sectional average. The local brands make up for only 8% of the share. A detailed breakup of the market share of each of the brands is shown in exhibit 2. Market Share and Wholesale Price of Major Brands in the Laundry Soap and Detergent powder categories in Northeast in 1996 senses Detergent Powder 70. 00% 60. 00% 50. 00% 40. 00% 30. 00% 20. 00% 10. 00% 0. 0% Laundry Shop Exhibit 2 Source: – Nielsen On the other hand, the laundry soap segment had low entry barriers because of the ease of the manufacturing process for soaps, as it could be produced relatively easily using animal fats and oils. The water in EN is soft as compared to SE region. Thus the amount of foam created is more leading to a higher usage and also appealing the consumers. Milliner faced competition in this segment from other established local players, like AS whose brand BEMA-tee-vi had an market share. SOOT ANALYSIS Strengths: 1.Milliner is leading the detergent powder category with 81% market share achieved with mainly three brands; Mom one of Brazil†s favorite brands across all categories; Minerva the only brand to be sold as both detergent powder and laundry soap; and Campfire, Milliner†s cheapest brand. . Brand Recognition: a. Milliner brands have a good market position as it was a pioneer of the consumer goods industry in Brazil. As against the other brands in the market, Milliner products have the higher % of brand knowledge, market penetration and top-of-mind awareness.Weakness: 1 . Distribution: Milliner is lacking the expertise in distribution of its products among the small outlets. In approximately 75,000 small outlets it is hard to find any of the Milliner products. Local distribution is important as the low-income consumers rarely shop in large supermarkets like Wall-mart. . Price: EN is a price sensitive region. For such consumers price = quality. So Milliner†s premium brand, Mom is perceived as a high quality at a premium position, while the other Milliner brands are considered to be of inferior quality. . Mom is regarded as the best product while the others are hardly able to satisfy the customers† expectations. 4. No prior knowledge or experience of dealing with low-income consumers. Opportunities: 1 . The EN market has good scope for growth. The re is a big possibility of better business with respect to the low-income consumers. 2. P&G has not entered into the laundry soap market. So Milliner only has a few local competitors. And since the usage of laundry soap is the maximum in EN, Milliner can capture the market for laundry soap. 3.The purchasing power of the low-income consumer has grown by 27% during 1995-96 which will probably lead to an increase in the usage of detergent. 4. The EN is 48 million predominantly low-income consumers whose consumption is 42,000 tons of detergent and 81 ,250 tons of laundry soap which is a big number. 5. Brazilian government is providing tax incentives to encourage investments in EN. 6. EN women wash frequently (5 times per week). Cleanliness is part of their culture. Also the symbolic value they attach to cleanliness is of high regard. . 28% of EN has washing machines. 8. Popularity of laundry soaps is higher in EN region due to the softness of the water in this region. Threat 1 . Brazil (EN) has illiteracy rate of 40% which can lead to unemployment. Such factors can have an adverse effect on the purchasing power. 2. P&G is a strong competitor in detergent powder market with Ace ranking third in the market share. 3. The R&D of P&G as a whole is far advanced than Milliner. Strategy for Milliner in Brazil Marketing communications strategy options (Chris Fill, 2005, Peg. 32) Strategy Pull Push Profile Target audience Consumers End-user bib customers Channel intermediaries All relevant stakeholders Message focus Product/ service Product/service The organization Communication goal Purchase Purchase Developing relationships and distribution network Building reputation The push strategy is aimed at pushing the product through the channel intermediaries and then finally to the end users. Whereas a pull strategy is aimed at pulling the consumers to retailers.A successful marketing involves a mixture of push through the trade and pull from consumers and thus the two areas are not mutually exclusive. , Peg unlived can Implement ten Tooling strategies: 1 . Push Strategy (Promotional Strategy) (Chris Fill, 2005) Manufacturer Wholesaler or Distributor Direction of Communication Retailer or value-added reseller Consumer or buyer The consumers in Brazil have a strong brand knowledge and top of mind awareness for the Milliner products. Mom is regarded as one of the premium products and does not have a close competitor.But this product is beyond the budget of the low- income consumers and hence the people of this particular sector cannot afford this brand. But by taking the advantage of the brand success, there are two options that Milliner can adopt: 1 . Launch a completely new product under the brand name of Mom with different detergent formulae. 2. Use one of the brands that satisfy the requirements of the low-consumer of a detergent from its existing portfolio. There is a disadvantage with the 1st option; the cost involved in the R&D in formulating a deterg ent from the scratch would be an additional expense in the budget.In option 2 t is not certain if the launch of an existing brand from the portfolio will be interpreted the way it is expected. The risk involved in the 2nd option is higher than the price factor in option 1. Thus option 1 although involves more time is a much wiser decision. Hence under the brand extension, launch a new product under the Mom brand (family) umbrella. Therefore the marketing mix (4 AS) for this strategy would be: Product: Package the product in different quantities of games, games and 1 keg so that it is affordable for people having either a weekly or a monthly budget.Like every other product of Milliner let this new product also be distributed in boxes as the low-income consumers consider anything other than a box to be inferior. At the same time design the packaging in such a way that it protects the contents from humidity and also very attractive to pull the attention of the buyers. Include pictures of popular parties like Carnival so that people can relate it to their rich cultural background. Price: Keep the price of this new product definitely less than Mom but almost of the same range as Campfire since for the low-income consumers price= (is equal to) quality.Hence lesser the price, the more it is vulnerable to be perceived as a low standard product. The wholesale price of Campfire is 1. 7/keg so the pricing for the new product could be between 1. 5 and 1. 7 per keg. Promotion: Promotions in this case rules out some of the forms like personal selling as the targeted market is very large, also television marketing as most of the people are low-income families, even magazine ads as most of them are illiterate.So the forms that will make an impact on the consumers are: direct marketing, buzz, word of mouth, banners with simple messages relating to the cultural and religious history EN has. Concentrate on visibility of the products in small stores so that when customers enter t he store they should realize that there is a new product which is catering to their needs, this way create an Montreal Impact on ten minas AT ten consumers Tort Tanat product. Place: Milliner lacks the distribution skill in EN.More than 75,000 small outlets don†t have any of the Milliner products. So the first step towards placing the new product is to make sure Milliner does a strategic distribution among the small outlets as the consumers in EN usually shop at a nearby store instead of going to large stores. Also considering the fact that 21% of consumers in SE are in the social class E, the new product should be carefully placed among the small outlets even in the SE region. 2.Pull Strategy(Selling Strategy) (Chris Fill, 2005) Communication Flow Originator or manufacturer Wholesaler Flow of goods and services Retailer Customer The consumption of laundry soap in Brazil is (6. 8+20. 4) keg and the detergent consumption is (12. 9+11. 4) keg. These figures reveal a very importa nt fact that many of the consumers are still tied to laundry soap and so by using the â€Å"pull† strategy, Milliner should attract these laundry soap consumers towards detergent powder. The pull strategy is successful when people have brand awareness and go to the shop to buy a particular product.So considering the washing habit (detergent powder in a very small quantity only for good smell), one of the ways of pulling the customers towards the detergent usage is by giving a small sachet of the new product for free with every purchase of a laundry soap(Minerva). By doing this the consumers would be forced to use the product and if the performance of the new product is convincing to them then the chances of people switching to detergent is tie high, which in turn will increase the brand recognition of the new product and as a result it would be a success of the pull strategy.Also once the consumers start buying the new product reward them by putting some coupons inside the pa ckaging so that the consumers are motivated to buy it the next time. Moreover, certain freebies like a container to store the detergent, a spoon to measure the quantity of detergent to be used in a given amount of water, can be deployed during the initial phases of launch of the product.One more way to increase the brand awareness of the new product is to vive a demonstration of the new product in and around the small outlets or at places most visited by the targeted consumers. Refill packs should be produced, and the product should be made available across all locations, because of the very nature of the product which is that it is a low-involvement one, and people would not travel long distances to buy the product.Since the product is targeted to a low-income and price sensitive segment, the company should make sure that it optimizes the distribution network and save on the logistics cost so as to transfer the benefits to he end consumer. While the product is gaining more brand lo yalty, the producer/ manufacturer should make sure that the new product is available on all the shelves (small stores, large malls) Tanat consumers can possibly reach out to. 0 encourage this give suitable incentives/rewards to the dealers. Thus convince the retailers to stock up in response to the demand created for the new product. The success of the new product can be achieved by striking a perfect balance between the push and pull strategies. So push or launch the product into the market and create awareness or the same and through the pull strategy create a strong affinity for the new product thus converting the laundry soap users to detergent powder.

In What Ways Did Deng’s Leadership Bring Change to China in the Late 1970s and 1980s Essay

After Mao’s death in 1976, Deng abandoned the Maoist economic model and decided to open China up to free market economic reforms and Western style capitalism – all carefully controlled by the state still. He also introduced the ‘One Child’ policy. The domestic social, political, and most notably, economic systems would undergo significant changes during Deng’s time as leader. The goals of Deng’s reforms were summarized by the Four Modernizations, those of agriculture, industry, science and technology and the military. The strategy for achieving these aims of becoming a modern, industrial nation was the socialist market economy. For agriculture, it changed for the better. Deng first took steps to repair the damage done to farm production during the Great Leap Forward. In place of the communes he established the contract responsibility system. Under this arrangement, the government rented land to individual farm families, who then decided for themselves what to produce. The families contracted with the government simply to provide a certain amount of crops at a set price. Once the contract was fulfilled, the families were free to sell any extra crops at markets for whatever prices they could get. This chance to make more money by growing more crops greatly increased China’s farm production. Since the introduction of the contract responsibility system, Chinese farmers produced about 8 percent more each year than they did in the previous year. And many farmers have benefited greatly from the new plan. Under the contract responsibility system, families still did not own the land. The long-term leases awar ded by the government, however, helped to develop an â€Å"owner† attitude among the farmers. As a result, many families have made improvements to the land. As for the economy, Deng attracted foreign companies to a series of Special Economic Zones, where foreign investment and market liberalization were encouraged. Which meant that China needed Western technology and investment, and that it could open the door to foreign businesses who wanted to set up in China. The reforms centered on improving labor productivity as well. New material incentives and bonus systems were introduced. Rural markets selling peasants’ homegrown products and the surplus products of communes were revived. Not only did rural markets increase agricultural output, they stimulated industrial development as well. With peasants able to sell surplus agricultural yields on the open market, domestic consumption stimulated industrialization as well and also created political support for more difficult economic reforms. Another change for China was it’s industry, the four modernizations affected the industry positively. It provided electricity in the rural areas, industrial automation, a new economic outlook, and greatly enhanced defense strength. His program for industry had two goals. First, he wanted people to spend more money on consumer goods. Therefore, he changed the focus from heavy industry to light industry, the production of small consumer goods such as clothing, appliances, and bicycles. He also wanted factories to step up production. So he gave more decision-making power to individual factory managers. And he started a system of rewards for managers and workers who found ways to make factories produce more. All in all, these changes brought good results, and changed China for the better and is the China that is here today. Deng’s leadership really helped modernize China.